Public Service Announcement - You might be influenced by the Sullivan Nod
by Marshall Brain
Is it possible that a waiter or bartender can influence your decisions with a slight nod? According to this page, “Studies have concluded that 60–70% of the time, a Sullivan nod will achieve the desired results (customers choosing the ‘recommended’ item).”
Jim Sullivan is a writer/consultant who works with the restauant industry. More info here: Sullivision.com
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